LEGO was set to launch its first global brand campaign in over 30 years. The iconic toy company is no stranger to advertising. Although, the intent of this campaign was designed to extend LEGO’s reach beyond the toy industry. More over, the campaign’s primary goal was to get customers to think of the company in the context of creativity, problem solving, and making the world a better place.
We were fortunate to be involved with this campaign and applied our design and production expertise, to help bring this commercial come to life. All the costumes featured in the commercial were digitally designed, created and printed by us to make each character look like an iconic LEGO character.
Dye Sublimation Printing, Digital Fabric Printing