Develop a world-class education portal to highlight the pioneering social-justice nature of the first liberal arts college in the country, and it’s outgrowth campuses. Requirements included the implementation of cutting-edge SEO strategies.
Increased traffic ranking (reach per million) over 600% across web properties during tenure, while also helping increase enrollment over 35% YoY through creation and promotion of MicroSites. Improved overall engagement across web properties by over 400%. Promoted sites through cutting edge SEM, SEO approaches that resulted in dramatically expanded page views, and registrations. Provided internal training while also leading SMEs to update sites via CMS.